Plan your ad concepts
before you launch.
Creatives, headlines, copy variants — one place. Stop juggling spreadsheets and screenshots.
Also for YouTube · Plan YouTube, organic social, live
How it works
Concept to launch in four steps.
Name Your Concept
Start with the big idea. Give it a working title and set your status from idea to launch.
Draft Headlines
Write headline variations. Pick the one that converts. Test before you spend.
Write Primary Copy
Nail your 125 characters. Primary copy drives the click — get it right in one place.
Plan Creatives & Checklist
Formats (9:16, 4:5, 1:1), references, and campaign checklist — all in one view.
Everything you need
One page. Zero tab chaos.
Creative Variants
Plan 9:16, 4:5, and 1:1 in one place. Pick formats before you brief creative.
Headline Testing
Draft headlines and stay under 40 characters. Test before you spend.
Primary Copy
Write primary copy (125 chars) where it lives with the concept. No more scattered docs.
Campaign Checklist
Track every phase from concept to launch. Never miss a step in your workflow.
References
Pin reference ads and creatives that inspired this concept. Study what worked.
Playbook
Built-in framework to gut-check every concept before you invest budget.